Mauro Cavallone, who holds degrees in Economics and Commerce from the University of Bergamo and in Sociology from the University of Urbino, is a Professor at the University of Naples Parthenope. He teaches International Marketing (bachelor’s degree) and Economics and Management of Sports Services (master’s degree). Additionally, he co-directs the one-year postgraduate course’s program (in Italy called master universitario di primo livello) “International Marketing Management & Digital Context XX”, realized as a partnership between the universities of Bergamo and Parthenope.